- Product innovation with the 34% of new reference on total

- Innovation in the communication. chocolate is split in several "themes"graphic: Candy&Colour, Flowers&Fruit, Choco Nature, Fashion&Game, Colour full, Less is More! At the end, a global theme overview will help the reader to identify specific Sku's inside the catalogue.

- Packaging Innovation: graphic labels will be positioned upon chocolate cartons to quick identify the content of the box.



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